What to do next

The principle that orders actions so the next one is the most likely to move a party toward its aim, and the surest of doing so. It also creates the actions the aim is still missing.

L1Level 1 of 3 · 4 narrower

What it rests on, and what rests on it

Where it is used

No article names it yet.

In the model

  • The model's strategy optimisation module

Sources

  1. Richard Rumelt, Good Strategy / Bad Strategy, ch. 5, The Kernel, 2011.